A social media manager is a professional person who can manage the social media platform of the brands, companies and organizations. Social media managers can create the attractive post so their post can connect the social media followers of the brands and companies.
Social media managers can handle the social media platform. For this they can use different social media strategies. They post the content on social media platforms so followers can attract the brands and organisations after seeing their post.
Social media manager is also called as a community manager and digital social media manager. Social Media Manager is the person who can directly connect with the user through their brand post on those platforms.
What do Social Media Managers do?
Their aim is increasing the followers of a brand and company. They can organise the marketing campaign for any product or review their trend. Social media managers can strategize that content and organize the campaign on the social media platforms.
They are responsible for increasing the followers, engaging the people , and posting their content on the social media platform. For this, they require the study of data after studying this data, they can analyse the marketing campaign.
There are some major goals of the social media manager is that they can analyze the social media platforms like Meta, Instagram, Twitter and YouTube. They can create the image, post and video for brands. Social media managers can also communicate with the other team members like graphic designer, web designer.
Key Responsibilities
- Strategy: They plan and execute the social media marketing campaigns and post with many companies according to their requirement.
- Content Creation: They should have knowledge about the content like writing the captions. They should have content writing skills and they are also good in designing and making social media posts.
- Engagement: When they publish any post on the social media platform, then they should have to connect with the users, reply to comments , messages and build a strong community.
- Analytics: Before making any campaign, they should have used analytical tools upon the data like Google Analytics, Meta Insights for tracking the campaigns.
- Paid Ads: They should know the knowledge about how to run the paid ads and optimise it on the platforms like Facebook, Instagram and LinkedIn.
- Branding: Branding is called to make some identity for that brand across all social media platforms.
- Collaboration: Collaboration is nothing but work with other team members. They should have interacted with SEO ,product teams Content and also the team which can Organize campaigns.
Knowledge & Skills Required
- Marketing Basics: They have the basic knowledge of branding , digital marketing and audience segmentation.
- Social Platforms: they must know about the social media platforms like instagram , LinkedIn , X (twitter) and Youtube
- Content Tools : They have a better understanding of content tools like Canva, Adobe suite and Figma for the visuals.
- Analytics Tools: They should have knowledge about the analytical tools like Meta insights, Google Analytics,LinkedIn Analytics and many more.
- Ad Platforms: Social media managers have the idea of ads platforms like a meta ads manager, Twitter ads and LinkedIn ads.
- SEO Basics: They should have the basic knowledge of its SEO and also hashtags strategies, video SEO and keyword placements.
- Communication: Must have good communication like visual storytelling, trend awareness and strong writing skills because they have to write the post for the companies or brand.
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Career Growth Path
The growth of social media managers is very rapid. There are multiple roles related to social media manager in this we have roles like social media executive, social media manager, digital marketing and Brand Strategist / Digital Head.
Average Salary in India
The average salary of a Social Media Manager is 6 LPA. But it can vary from different locations, different skills, companies and experience. Many companies can provide the 3 LPA package as the starting lever.
| Experience Level | Average Salary (Per Year) |
| Entry-Level (0–2 years) | ₹3 – ₹5 LPA |
| Mid-Level (2–5 years) | ₹6 – ₹10 LPA |
| Senior-Level (5+ years) | ₹10 – ₹20 LPA+ |
How to become a Social Media Manager ?
If you want to become a social media manager, then you have strong communication. They should have a deep knowledge of various social media platforms and knowledge of analytical tools. You should have the basic skills of photo and video editing.
To become a social media manager, you have completed any bachelors degree in communication. You have the knowledge about graphic designing and schedule the content. Along with hard skills you should also have knowledge about some soft skills like communication skills.
Popular Companies Hiring Social Media Managers
- TCS
- Infosys
- Zoho
- Wipro
- Tech Mahindra
- Accenture
- HCL Technologies
- Cognizant
- Freshworks
- IBM India
