Graphic designer is a professional employee who can create appealing logos, design and many more for the companies or organizations. They can visualize the design which can be used for the websites, apps, software, branding, UI/UX and any product design. Graphic design is nothing but the bridge between technology and visual storytelling.
Graphic designers have both knowledge of art and technology which can combine to make a graphic design. For this design they can use multiple tools and technology to visualize the design and create the different Logos and design for other companies and clients.
Nowadays, graphic designer is a highly demanding role in the IT industry. Graphic designers can make different arts, images, text and visual graphic designs. They should have the knowledge of the colour and design so they can create the attractive and captivating work for the client.
What is Graphic design?
Graphic design is nothing but creating visualized content in digital and creative forms. For creating a design, they can use different colors, shapes, images, text and words. Graphic Designer can create effective designs so that it can deliver some information. It is the way to inspire the client and consumer.
Graphic designers can create books, magazines, publications and newspapers. They can also create attractive product packaging. Many companies can hire a graphic designer for creating the interface of software, apps and websites.
Graphic designer can design some of the following:
- Brands logos, color palettes and typography
- Product packaging
- Signage for transportation and stadiums and event
- Books, newspaper and magazines
- Video games
- Social media Post
- Advertisements
What does a graphic designer do?
The main goal and responsibility of the graphic designer is to create meaningful, useful, attractive and functional visual designs using the different tools and technology. They can create the designs and logos as per the requirement of the company and organizations.
So the main work of graphic designers is developing and designing the graphic for the Companies and social media platforms. Then finalize the layout, create the companies logos and also make a digital photo and images.
Key Responsibilities
- Branding- In branding, we should have designed the logos for brands or any product design for different organizations or companies. Graphic designers can understand the requirement of the brand and then accordingly they can choose the color, images, picture and and design.
- Typography- Graphic designers can design the local. They should have knowledge about typography. It means the perfect font can make a logo meaningful and attractive.
- UI Design- They can create the illustration ,interface for the website’s ,apps and software. They can also create an icon.
- Marketing Collateral- Marketing companies required across shirt banners, posters and their social media posts so graphic designers can design it.
- Web Assets- they also work with the web developer because they can create and optimize an attractive image for the website.
- Prototyping- Prototyping is nothing, but they can support the UI/UX team and also make the visual backups.
- Collaboration- Collaboration is nothing but work with the other team members like Developers ,Content team, Marketing Team and clients.
- Print & Digital Media- we can print the design which is designed by the graphic designer and post on the digital platform.
Skills Required
- Creativity & Visual Thinking
- Typography & Layout Knowledge
- Color Theory Understanding
- Attention to Detail
- Communication Skills
- Time Management
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Tools & Technologies Used
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma / Sketch / Adobe XD
- Canva (for quick marketing assets)
- CorelDRAW
- Blender / After Effects (for 3D/animations)
Career Path Options
There are many roles related to the graphic designer like UI/UX designer, Visual Designer. There are also Advanced level roles like a product designer and art director.
Average Salary in India
The average salary of Graphic Design means up to 5 LPA but it can vary from different locations, different companies and experience. Many companies can provide the 3 LPA package as a starting level.
| Experience Level | Average Salary (per year) |
| Entry-level (0–2 years) | ₹2.5 – ₹4.5 LPA |
| Mid-level (3–5 years) | ₹5 – ₹8 LPA |
| Senior-level (5+ years) | ₹9 – ₹15 LPA or higher |
| Freelancers | ₹15,000 – ₹1,00,000+ per month (varies with projects) |
How to become a Graphic Designer?
- First, you should complete secondary education.
- After secondary education, you should complete a bachelor’s degree in any CS degree and graphic design course.
- You shouldn’t know the fundamentals of graphic design and basic knowledge of their tools and technology.
- Do more practice designing logos and designs.
- After that, create your portfolio and add your professional work. Showcase your creativity and interest in designing.
Popular Hiring Companies
| Wipro | Amazon |
| Infosys | Cognizant |
| Zoho | BYJU’S |
| TCS | Freshworks |
| Flipkart | Digital Agencies & Startups |
